RAK Ceramics awarded Corporate Communication honour
RAK Ceramics, the world's largest ceramic tiles manufacturing company, won the Corporate Communication Award at the third CMO Asia Awards held recently in Singapore.
The award was based on RAK Ceramics' strong and consistent presence in the print, online and various digital media during the last twelve months, covering topics such as brand image, industry leadership, innovation, production technology, eco-friendly product range and CSR activities. Abdulla Mahmood, General Manager of Marketing and Corporate Communication of RAK Ceramics, accepted the award on behalf of the Emirati company, as Corporate Communication Professional of the Year.
Recognising excellence in branding and marketing across the Asian region, the CMO Asia Awards have been organised by the US-based CMO Council, and continue to honour superb levels of achievement. The awards represent 25 Asian countries and are dedicated to recognising the highest levels of knowledge exchange through leadership and peer networking opportunities.
Abdulla Mahmood said: "I am extremely honoured to receive the award on behalf of RAK Ceramics as it highlights the continued poise and passion we infuse in our every undertaking. Recognition by the prestigious CMO Council adds sustenance to our position as the world's leading manufacturer of ceramic tiles by underlining the steadied steps we have taken in order to secure this achievement."
"Corporate communication is one of the key elements of a strong corporate brand image and RAK Ceramics has been proactive across the various media channels, whether it's the traditional media such as print, radio and television or the digital media including online and social media. RAK Ceramics' technology, innovation, milestones, eco-friendly products and CSR activities were effectively communicated to our employees, end-users, clients, distributors, trade partners and stakeholders," Mr Mahmood added.
RAK Ceramics shares the honour alongside international heavyweights, Microsoft, Coca Cola, P&G, Google, Citibank, Unilever, Emirates, Adidas, HSBC, Yahoo and HP, to name but a few. The company was chosen for excelling in the following criteria: market dominance, brand longevity, goodwill, customer loyalty and market acceptance.
The most recent accolade comes following the recent announcement that the company has now produced one billion square metres of tile since manufacturing commenced in 1991. RAK has also received its fourth consecutive UAE Superbrand Award in 2012 and has been named one of the top four brands in the UAE by Brand Finance Middle East of the United Kingdom. Other recent accolades include the Arabian Business Awards Company of the Year prize and the MRM Business Award for manufacturing - the most prestigious award of its kind in the United Arab Emirates.