Cersaie 2013 - Press Release
872 EXHIBITORS HAVE ALREADY BOOKED SPACE, A THIRD FROM OUTSIDE ITALY
The show’s international profile will be raised for the second year running by the Cersaie Business project, which will bring more than 250 representatives of world trade and architecture to Bologna
A total of 872 exhibitors have already booked their stands at Cersaie 2013, including 296 – about a third – from outside Italy. The show, to be held from 23 to 27 September, will also welcome some 250 international trade representatives as part of the Cersaie Business project, which this year is focusing on communities of architects in traditional markets and is also organising a series of events targeted at emerging countries such as India and Brazil.
The 872 exhibitors who have booked their stands at Cersaie 2013 operate in all the represented sectors: 476 in ceramic tiles, 255 in bathroom furnishing and sanitary equipment, 65 in service activities, 48 in installation materials and 28 in raw materials. The space already booked amounts to a gross surface area of 166,000 square metres.
The largest share of international exhibitors are from the ceramic tile sector, accounting for 219 bookings out of the total of 476 (more than 54%), although the bathroom furnishing sector is also well represented with 29.2%. The 296 international exhibitors make up 34% of the total and represent 35 different countries from as far afield as Australia and Saudi Arabia, China and the United States, testifying to the show’s steady process of internationalisation,.
Following last year’s success, intense efforts are being made to promote the industry in the high-level international trade segment made up of construction firms and large architecture practices. This has involved conducting numerous initiatives throughout the year aimed at traditional markets (France, Germany, United States and Canada) and seeking to engage international trade bodies by facilitating participation at Cersaie by members of EUF (Federation of European Tile Fixers), VDF (Bundesverband des Deutschen Fliesenfachhandels), DPHA (Decorative Plumbing Hardware Association) and ANGAISA (Italian association of sanitary installation, air conditioning, floor and wall coverings and bathroom furnishings dealers).
There is also a strong focus on emerging countries, with more than 30 top buyers and key players from Brazil, Russia and South Africa expected to travel to the show to meet Confindustria Ceramica member companies. A delegation of VIP operators is being organised from the Gulf region, while a project conducted in conjunction with the Italian Trade Commission ICE aims to bring leading Indian buyers of tiles and marble to Cersaie for roundtable discussions with Italian companies interested in this specific market.
Cersaie also stands out for the high quality of the architecture and design conferences held as part of the “Building, Dwelling, Thinking” programme, for the professional training it offers tile fixers in Tiling City, and for the event Cersaie Designs Your Home, a free interior design consulting service available to the public.
For further information:
Andrea Serri – Press Office
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